Effective laminated plastic mailers can supercharge your direct mail marketing efforts. Custom cards and key tags especially lend a premium and useful touch to promotional mail.
But how can you ensure they really are useful to your customers (and your marketing strategy!), instead of collecting dust in a junk drawer?
Here are 10 creative uses for laminated cards and key tags that we’ve seen successfully used by our many clients over the last decade, and can positively impact your business, too!
1. Create a loyalty program with laminated cards
A loyalty program is an excellent way to incentivize customers to engage with or return to your business. By offering rewards for repeat purchases, you can build a loyal customer base that will continue to support your business. You can use laminated cards to display the customer’s name and loyalty status or tier, making them feel like a valued member of your community with a tangible means of access to special deals.
Moreover, you can use data from these loyalty cards to track your customers’ purchasing habits and tailor your marketing efforts to their preferences. For example, if you notice that a customer frequently purchases a particular item, you can send them targeted promotions for that product, increasing the chances of repeat business.
2. Create a punch card for frequent buyers
If your business has frequent buyers, you can create a punch card to incentivize repeat purchases. By providing customers with a physical reminder of their progress towards a reward, you can increase their motivation to continue purchasing from your business.
Laminated cards are an excellent option for punch cards, as they are durable and can be customized with your brand’s design and logo. Additionally, by using the data on the cards to track punch card redemptions, you can measure the success of your punch card program and adjust your marketing efforts accordingly.
Plus, by offering exclusive rewards for punch card users (such as discounts or free products) you can encourage more frequent purchases, increasing your customer base and revenue.
3. Create gift cards for your business
Let’s face it — for those “hard-to-buy-for” loved ones, you can’t go wrong with a gift card. By creating and offering gift cards, you promote your brand and increase revenue with an all-around beloved gifting option. Our premium laminated cards are an excellent option for designing gift cards, as they are durable and can be customized with your brand’s logo and specific product offering.
4. Make a referral program, and use the laminated cards as referral cards
Referral programs are an excellent way to incentivize your customers to refer new customers to your business. By offering rewards for successful referrals, you can increase your customer base and revenue. Our laminated cards can be used as referral cards, providing the customer with a physical reminder of the referral program, and making it easy for them to refer new customers.
Exclusive rewards for successful referrals, such as discounts or free products, can encourage customers to refer more people to your business. This creates a positive cycle of word-of-mouth marketing.
5. Create discount cards or coupons for special promotions
We all love saving money — or feeling like we’re saving money, at least! Discount cards or coupons can be a highly effective marketing tool, as they incentivize customers to make a purchase by offering a discount or special promotion. Highly durable laminated cards give a sense of permanency, and custom scratch off cards give a sense of fun and the thrill of having “won” something.
You can also use the data on the cards to track coupon redemptions and tailor your marketing efforts to coupon users. Moreover, by promoting your discount cards or coupons on social media, you can increase brand awareness and attract new customers who are looking to save money with alternatives to their usual favorite products or services (and just may find a new favorite!)
6. Use laminated key tags as membership cards for exclusive access
If your business offers exclusive access to certain areas or services, you can use laminated key tags as membership cards to grant entry. If you own a gym, you can provide members with a key tag that grants them access to the fitness center. This not only adds an extra layer of security, but also promotes your brand every time the customer uses the key tag.
You can also use key tags as membership cards for exclusive events, such as product launches or VIP nights. By providing customers with a key tag, you make them feel like they are part of an exclusive community, which can increase their loyalty to your brand.
7. Create event tickets or invitations
If you are hosting an event, laminated cards and key tags can be used as tickets or invitations. By creating a unique design for your event tickets or invitations, you can promote your brand and make your event more memorable. You can also use the data on the cards to track attendance and gather feedback on the event.
Using key tags as event tickets or invitations also provides customers with a physical reminder of the event. This can increase the chances of attendance and make the event more exclusive, as customers will need the key tag to gain entry. This can add an extra layer of security and prevent unauthorized entry to your event, just as a bonus perk.
8. Use as ID/entry tags for events or conferences
Along the same lines as tickets and invitations to events, if you are hosting an event or conference, laminated cards can be used as entry tags for approved attendees. By adding the attendee’s name and company to the card, you can promote networking and make it easier for attendees to connect with each other.
You can also use the data on the cards to track attendance and gather feedback on the event. Additionally, by providing attendees with a physical reminder of the event, you can increase brand awareness and promote your business to a wider audience. By using laminated cards as name tags, you can also add an extra layer of security and prevent unauthorized entry to your event.
9. Create tickets or VIP passes for your event with exclusive perks
Let’s take this event train to the next station with these laminated cards with yet another creative and profitable use! If you are hosting a high-end, exclusive event or conference, you can create tickets or VIP passes with exclusive perks to incentivize attendance. By offering exclusive access to certain areas or services, you can make your event more exclusive and promote your brand every time the customer uses the ticket or pass.
By offering exclusive rewards for VIP pass users like access to special events or products, you can encourage greater attendance and demand for a higher-cost VIP experience.
10. Use laminated cards as fundraising or donation tokens
If your business is involved in fundraising or donations, you can use laminated cards as tokens to incentivize donations. By offering a physical reminder of the donation, you can increase the chances of repeat donations every time the customer uses the token. By using the data on the laminated token cards to track donations, you can measure the success of your fundraising or donation efforts and adjust your marketing efforts accordingly.
By offering exclusive rewards for donations, such as access to special events or products, you can encourage donations and increase your customer base and revenue.
Take your laminated mailer to the next level
Printing the right laminated cards and key tags for your business needs is the first step toward a marketing mailer that stands a step above the rest.
Whether it’s for membership, loyalty savings programs, discounts, or admittance, we can help you design a perfect card and custom key chain tag combo that best suits your targeted audience.
The combo of a wallet-sized card and a key tag gives your brand a premium touch, plus added value for loyal customers. Plus, each card you order can be different, with variable data that personalizes each card to make them stand out in your customers’ mailbox.
We’ll help you make sure every detail is in place, with our premium and proven laminated printing solution, for the most effective mailer possible.
Take a look at all of our specialty laminated card and laminated key tag options. Contact us below, or get a custom quote here!