The Power of Personalization: How to Make Your Printed Loyalty Cards Stand Out
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How do you treat your best customers? Loyalty cards are a popular marketing tool for businesses of all sizes to engage with their established clientele.
By offering rewards and exclusive benefits to loyal customers, businesses build long-lasting relationships and boost customer satisfaction.
Additionally, the earning margin for repeat customers versus new customers is significant. A recent study from Zippia confirmed that companies have a 60-70% chance of selling to an existing customer vs. a 5-20% chance of selling to a new customer, and (on average) it often costs between 6x to 7x more money to acquire new customers than to retain existing customers.
However, many businesses short themselves of the impact that high-quality loyalty cards are truly capable of. They often use generic designs, offer limited benefits, and don’t invest in quality laminated printing. All of these factors can actually make the perk of a physical loyalty card less appealing to customers.
The key to making high-quality laminated loyalty cards and key chain tags that stand out is personalization. In this post, we will discuss the power of personalization and how to enhance the value of your loyalty cards.
Tip 1: Know Your Customers
You need to understand the preferences, behaviors, and needs of your customers to create a personalized experience of any kind. One way to do this is by collecting customer data through surveys, feedback forms, and social media. This data can help you identify the most popular products, services, and benefits among your customers.
Another way to know your customers is by segmenting them into different groups based on their purchasing behavior and interests. This allows you to create targeted offers and rewards that are relevant to each group. For instance, you may be a gym that sends a laminated loyalty card offering a discount on a class to members who check in a certain number of times in a row, or sign up for a certain number of classes. Use this custom loyalty card combined with a key tag, and you’ll be offering customers a deal that’s practical, tangible, and easy to remember.
Tip 2: Customize the Design
The design of your loyalty cards and key tags is crucial in attracting and retaining customers. A personalized design can make your cards and tags stand out from the competition and create a memorable experience.
You can customize the design of your cards and tags by using your brand colors, logos, and images in addition to any information your customers voluntarily give you for a loyalty card, such as their name and date of membership. This creates a sense of exclusivity and makes customers feel valued.
(We’ve got more tips on designing the perfect laminated mailer cards! [link to “Designing the perfect laminated cards] article)
Tip 3: Use Variable Data Printing
Variable data printing (VDP) is a printing technique that allows you to personalize each loyalty card and key tag with unique data. This includes customer names, account numbers, expiration dates, and other information. VDP not only enhances the personalization of your cards and tags, but it also improves the accuracy and security of your customer data. With VDP, you can print thousands of unique cards and tags in a single run, saving time and money.
Tip 4: Offer Exclusive Benefits
Exclusive benefits are a powerful incentive for customers to join and remain loyal to your loyalty program. Personalizing these benefits can make them even more appealing and relevant to each customer. For example, you may offer a free dessert or drink to customers who celebrate their birthdays in that month.
Personalizing exclusive benefits can also create a sense of urgency. This can be achieved by setting a deadline for redeeming rewards, or by offering limited-time benefits. Personalizing these tactics can make them even more effective in encouraging customer engagement.
Tip 5: Invest in high-quality laminated printing
Laminated custom key tags and cards (like the options offered by Envision [link to product page]) have a premium feel that paper mailers can’t match. They are designed to accompany our most essential possessions — keys and wallet. Hence, they are waterproof and tear-resistant, meaning they will last much longer than paper mailers and be more cost effective.
(Still not convinced? Here are more reasons why laminated mailer cards should be your next big marketing push [link to “The next big step in your marketing? Custom cards and key tags.”])
Take your laminated mailer to the next level
Personalizing your laminated loyalty cards and key tags is a big step toward a marketing mailer that really sticks with your customer. That’s what loyalty is about, isn’t it?
The team at Envision can help you design, print, and mail a loyalty card and custom key chain tag combo that best suits your targeted audience and gives your brand a premium touch.
We’ll help you make sure every detail is in place, with our premium and proven laminated printing solution, for the most effective marketing mailer possible.
Take a look at all of our specialty laminated card and laminated key tag options. Contact us below, or get a custom quote here!
